Discover how integrating Full Fabric with HubSpot can revolutionize your workflow. This seamless integration allows you to send profiles and their journeys from Full Fabric to HubSpot, automatically creating and updating contacts and deals. Say goodbye to manual data entry and hello to synchronized customer management!
Quick Navigation:
How to Turn On the Integration
The initial setup must be completed by a Customer Success expert. Once enabled, follow these steps to activate the integration:
Go to General Settings (top right corner).
Click on the Integrations Tab.
Select HubSpot from the list.
Don’t see HubSpot? Contact support to enable it.
Click Authenticate.
If you’re not logged in to HubSpot, you’ll be redirected to the HubSpot login page.
Once logged in, select the desired HubSpot account and click Choose Account.
From the integration page, enable Profile Sync and Journey Sync as needed.
Important: Deactivating the integration resets all mapping configurations. Re-map fields to restore functionality.
Profile Integration
Sync Profiles
Activate Profile mapping by checking the Sync Profiles box. This syncs user profiles from Full Fabric to HubSpot. Here's how it works:
Default Fields:
Email, First Name, and Last Name are automatically mapped and cannot be changed.Custom Fields:
In the left column, select Full Fabric profile fields and map them to corresponding HubSpot properties in the right column.
When synced:
Existing contacts in HubSpot are updated based on email address matches.
New contacts are created if the email address does not exist in HubSpot.
Limitations:
Matrix and other complex fields cannot be mapped.
Journey Integration
Sync Journeys
Activate Journey mapping by checking the Sync Journeys box. Journey data enables HubSpot to track customer lifecycles and create deals linked to Full Fabric profiles.
Lifecycle Mapping
Map Full Fabric lifecycle states to HubSpot pipelines and stages.
For example:
When a Full Fabric lifecycle state updates to Prospect Started Application, HubSpot updates the corresponding pipeline and stage to Sales | Qualified to Buy.
Deal Creation
Deals in HubSpot are created using a combination of the Full Fabric Product Name and Profile Name.
Example:
Full Fabric Product: MBA Class 2026
Full Fabric Profile: John Doe
HubSpot Deal: MBA Class 2026 - John Doe
Journey Fields
Just like profile fields, you can map journey fields from Full Fabric to HubSpot deal properties.
Troubleshooting
Problem: HubSpot authentication fails.
Solution: Ensure you’re logged into the correct HubSpot account and have permissions to access integrations.
Problem: Missing HubSpot option in the Integrations Tab.
Solution: Contact support to enable the HubSpot integration for your Full Fabric account.
Problem: Synced fields are not updating correctly.
Solution: Check field mappings for accuracy and ensure the integration is active.
Need Help?
If you encounter issues or need assistance, contact our support team. We’re here to help you get the most out of your Full Fabric and HubSpot integration.