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Deleting and forgetting profiles

Discover the two different ways that you can remove profiles from Full Fabric

Cláudia Duarte avatar
Written by Cláudia Duarte
Updated over 2 weeks ago

Deleting and Forgetting Profiles

Not everything is meant to last forever, and profiles are no exception. For reasons of data protection or data purging, sometimes a profile must go the way of the dinosaur. 🦖☄️ Still, should it be totally lost to history or leave a few fossils behind? That will depend entirely upon the circumstances. Read on to find out your options for managing profile data while maintaining compliance and data integrity.

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What are your profile deletion options?

Full Fabric offers three ways to handle unwanted profiles, each serving different needs:

1. Forget Profile

Permanently deletes all associated data except for the person's first name, last name, and primary email address. This option is typically used for GDPR "Right to Erasure" requests and prevents the profile from being accidentally recreated by staff.

2. Delete Everything Permanently (NEW)

Completely and irreversibly wipes out any trace of a profile from Full Fabric. 💣 This removes all personal information AND all statistical data associated with the profile.

3. Remove Personal Info but Keep Stats (NEW)

Deletes personal identifiers (name, email, nationality, etc.) while preserving anonymized statistical contributions for reporting and analytics. This is the recommended option for most deletion scenarios.

Understanding the "Keep Analytics" option

The new "Remove personal info but keep stats" option addresses two common challenges:

GDPR Compliance: Removes personally identifiable information (PII) while maintaining legitimate business interests in anonymized data.

Data Integrity: Prevents distortion of historical analytics when cleaning up inactive profiles. Your conversion rates, application statistics, and campaign performance remain accurate.

What gets removed:

  • First name, last name

  • Email address

  • Gender, nationality

  • Other personal identifiers

What gets preserved:

  • Application submissions (counts and dates)

  • Form completions

  • Campaign interactions (delivery, open, click rates)

  • Event registrations and attendance

  • Lifecycle progression statistics

In reports and lists, these profiles appear as "profile-deleted-001", "profile-deleted-002", etc.
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When to use each deletion method

Use Case

Recommended Method

GDPR "Right to Erasure" request

Forget Profile

Inactive prospects cluttering your database

Remove personal info but keep stats

Data protection compliance with analytics needs

Remove personal info but keep stats

Complete removal required (rare cases)

Delete everything permanently

Test profiles or data cleanup

Delete everything permanently

How to delete or forget a profile

Individual Profile Deletion

  1. Enter a profile and open the Advanced tab

  2. Access the General tab

  3. Click Delete profile

  4. In the modal that appears, choose your deletion method:

    • Delete everything permanently: Removes all data completely

    • Remove personal info but keep stats: GDPR-compliant deletion preserving analytics

  5. Check "I understand this action cannot be undone"

  6. Click Delete profile

Bulk Profile Deletion

  1. Access or create a segment with the profiles you want to delete

  2. Click the vertical ellipsis (⋮) on the list search bar

  3. Choose Delete profiles

  4. Select your preferred deletion method in the modal

  5. Confirm the action

Forgetting Profiles (GDPR Requests)

The Forget profile option remains available separately for GDPR compliance:

  1. Follow the same steps as individual deletion above

  2. Click Forget profile instead of Delete profile

  3. Confirm the action

Can a forgotten profile be deleted?

Yes, a profile that's been forgotten can still be deleted using the new deletion options. However, you'll lose the benefits of the "forgotten" status, including protection against accidental profile recreation.

⚠️ Important Reminder: All deletion and forgetting actions are irreversible. Full Fabric cannot recover deleted or forgotten data. Choose your deletion method carefully based on your specific needs.

You have reached the end of this article. Thanks for reading! 🤓 If you have any questions or comments on the topic at hand, or if you enjoy reads like this and have article requests, let us know. Also, please leave a rating below. Your feedback is highly appreciated! 💖

PUBLISHED: March 17, 2022
​LAST UPDATED: July 8, 2025

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