On the analytics front, FULL FABRIC supports integration with Google Tag Manager for the tracking of such metrics as submitted applications, form landing page visits, event registrations and many others, which you can then process into e-commerce reports via Google Analytics to understand how your audience is interacting with your content and use that data to inform future decisions.
What's e-commerce and how does it apply to FULL FABRIC?
How much are you making through sales? 🤔 If your school conducts marketing campaigns to foster growth, tracking revenue from applications is fundamental to assess the success of your efforts. Smart decisions are informed decisions, especially to plan ahead and scale impact! 🚀
Cue e-commerce, the way to sell and the way to track! 💥 E-commerce is an excellent solution to manage and monitor commercial activity, so read on to know more!
Put simply, e-commerce is the purchase and sale of goods or services through an electronic channel. 📦 When it comes to FULL FABRIC, this is a useful concept to track the revenue brought by each class – the products in the present case. With higher ed institutions now investing more and more in marketing to aid recruitment, it makes sense to identify which marketing initiatives are producing conversions, because armed with this information you're finally able to measure the return on investment of the different advertising campaigns you're carrying out. 📊
The tools to make it happen: GTM and GA
Two tools are necessary for this purpose: Google Tag Manager and Google Analytics.
For one, Google Tag Manager lets you track visitor behaviour on the application portal by placing the titular tags (pieces of HTML code) on relevant pages, kind of like a baby monitor to peek inside the nursery. 👶 In turn, Google Analytics is the command centre to process data and register conversions. Together, they let you know what happens on the client end by plugging the Google tags into Google Analytics to correctly discern where the best performance and conversion rates are coming from! 🏆 Within this framework, just think of application forms as shopping carts, programmes as the items for sale, and submissions as transactions. 🛒 💰
As you can see, not only is e-commerce a fantastic means to do business, it's also a powerful mechanism to obtain the data you need to take advertising to the next level!
We have a whole section in our Help Centre exclusively devoted to this topic, which we welcome you to visit! 😃 Click the button below to be taken there:
PUBLISHED: May 21, 2021
LAST UPDATED: Jun 20, 2025 at 11:37 a.m.