Overview
Google Tag Manager (GTM) integration allows you to track candidate activities across your Full Fabric platform, primarily focusing on application processes (starting, submitting, and related e-commerce data), with additional tracking available for form and event landing pages. This integration enables seamless data collection for Google Analytics and other marketing tools without requiring code changes to your website.
What Can Be Tracked
Once GTM is integrated with Full Fabric, you can track the following activities:
Page views across all Full Fabric pages
Application events (started and submitted applications)
User authentication (profile logins)
Payment transactions
Form and event landing page visits and submissions
E-commerce data for application submissions (when enabled)
Setting Up GTM Integration
For Admin Users
If you have admin access to your Full Fabric instance:
Navigate to General Settings in your Full Fabric dashboard
Click on the Integrations tab
Select Google Tag Manager
Enter your GTM Container ID (format: GTM-XXXXXXX)
Save the settings to activate tracking
For Non-Admin Users
Contact your Full Fabric support team at support@fullfabric.com and provide:
Your institution's GTM Container ID
Confirmation that you want GTM integration enabled
Important: Only the Full Fabric support team can enable GTM integration for non-admin users.
Where GTM is Injected
Once enabled, your GTM Container ID is automatically injected across all Full Fabric pages:
Application templates and forms
Portal pages
Form landing pages
Event landing pages
User Consent and Tracking
When Users Are Tracked
Users are tracked via GTM only when they accept cookies through your cookie policy:
Analytics cookies → Enables basic tracking and analytics_storage consent
Advertising cookies → Enables enhanced tracking with ad_storage, ad_user_data, and ad_personalization consent
All cookies → Enables full tracking capabilities
Google Consent Mode v2 Compliance
Full Fabric automatically sends the appropriate consent types to GTM based on user cookie preferences:
When users accept Advertising cookies:
ad_storage
ad_user_data
ad_personalization
When users accept Analytics cookies:
analytics_storage
Your cookie policy must have Analytics and Advertising cookie types enabled to pass these consent types.
Troubleshooting Common Issues
GTM Not Firing on Full Fabric Pages
GTM Not Firing on Full Fabric Pages
Verify your GTM Container ID is correctly entered (format: GTM-XXXXXXX)
Ensure your GTM container is published in Google Tag Manager
Check that cookie consent is properly configured
Missing Data in Google Analytics
Missing Data in Google Analytics
Confirm your GTM triggers and tags are set up correctly
Verify your Google Analytics property is linked to GTM
Check that users are accepting the necessary cookie types
E-commerce Tracking Not Working
E-commerce Tracking Not Working
Ensure e-commerce tracking is enabled in your application template settings
Verify your GA4 e-commerce configuration matches the data structure
Check that Enhanced E-commerce is properly configured in Google Analytics
Important Limitations
Custom data fields: You cannot add custom fields to Full Fabric's GTM Data Layer
Support scope: Full Fabric support can only help with Container ID setup, not with GTM or GA configuration
Template level: E-commerce tracking is only available for institution-level application templates
For advanced tracking features and detailed event data, see our companion guide: