FULL FABRIC supports integration with Google Tag Manager containers. Google Tag Manager (GTM) helps make tag management simple, easy and reliable by allowing users to deploy multiple tags all into one GTM container. Once your GTM container ID has been added to FULL FABRIC then the GTM container will be fired on the relevant pages which you can track on your Google Analytics.

What metrics can be tracked on FULL FABRIC with a GTM container?

The following metrics can be tracked on FULL FABRIC with GTM containers:

  • Page views
  • Successful sign ups
  • Started applications
  • Submitted applications
  • Form landing page visits
  • Form landing page submissions
  • Event landing page visits
  • Event landing page submissions

How can I track these metrics on Google analytics?

You can track these metrics through the relevant URL. Please see the URL extensions below for each metric.

page view - URL of the portal page
successful sign up - #activated
started application - /started
submitted application - /submitted
event landing page visit - URL of event landing page
event landing page submissions - URL of event landing page + /submitted
form landing page visit - URL of form landing page
form landing page submissions - URL of form landing page + /submitted

IMPORTANT iframe forms: When you use an iframe form which is embedded on your own website then you will need to set up tracking on your website URLs instead of FULL FABRIC's URLs.

To add your GTM container to FULL FABRIC please contact support@fullfabric.com and provide your GTM container ID. 

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