Introduction
In this article, you will learn how to store UTM source codes in Full Fabric, which helps track the effectiveness of your marketing campaigns and enhances reporting analytics.
What Are UTM Parameters?
UTM parameters are tags added to URLs to identify the source of web traffic. They allow you to analyze the effectiveness of marketing campaigns by attributing traffic back to specific sources, mediums, and campaigns.
How to Store UTMs Against Leads
To store UTM parameters in Full Fabric:
Ensure that your forms or landing pages are configured to capture UTM codes from URLs.
The stored UTMs can be accessed against each lead’s profile for segmentation and reporting.
Implementing Tracking Codes via Google Tag Manager
UTM source code is a parameter that can be added to your URLs to identify where your website visitors are coming from. For instance, if you have a Facebook Ad that links to your landing page, you can add a UTM source code such as ?utm_source=facebook to the end of the URL. This way, you can see how many leads came from that specific ad.
With this recent functionality, you can store the UTM source code of each lead in Full Fabric and use it for segmentation, reporting and analytics. You can also create custom automation based on the UTM source code to enrich your lead segmentation and personalise your communication.
It's possible to store all types of UTM parameters such as source, medium, campaign, term and content.
This feature is enabled by default and to view the UTMs stored against each profile, simply access someone's Profile > Advanced > UTMs.
Tracking across different websites
You can also track users while they're visiting your institution's website and store that information against their profile in Full Fabric. To enable this feature, you'll need to add the following code on your website (make sure you replace the [INSTITUTION URL] with your institution website URL. E.g. https://apply.university.com ):
<script>var d = document; var s = d.createElement("script"); s.src = "https://[INSTITUTION_URL]/tk/t.js" + d.location.search; d.body.appendChild(s);</script>
We recommend adding this Tag through your Google Tag Manager account. It should be placed on your Google Tag Manager under Tags.
Create a new Tag, set the Tag type to Custom HTML and place the script above.
The trigger should be set to All pages.
We hope this feature will help you improve your marketing performance and reach your enrollment goals. If you have any questions or feedback, please contact our support team at support@fullfabric.com.