In the long run, high bounce rates and high spam report rates have a detrimental effect on the deliverability of your emails, leading to even higher bounce rates and spam reports and thus trapping you in a vicious circle. Consequently, it's crucial to actively combat these by adopting good email practices and maintaining good list hygiene, which this article discusses.
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Hoes does Full Fabric handle email bounces and spam complaints?
Our team monitors emails sent through Full Fabric to ensure that the service isn't being used to deliver unsolicited or low-quality emails. If we determine that a user is sending content that falls into one of these categories, we take action on that account.
In many cases, when we detect an issue with an account, we place that account under review. In other cases, we limit the number of emails you can send at once. Finally, we may pause the account's ability to send emails. We take these actions to protect each account's sender reputation and to prevent other users from experiencing service interruptions and deliverability issues.
What should I do if my account is under review/suspended?
You should do the following:
If your situation allows it, stop sending mail until you fix the problem. You can still send emails while your account is under review. However, if you continue to send emails without making changes, you might inadvertently make the issue worse.
Investigate your sending to determine what aspect of your sending specifically triggered the issue.
After you make changes that you believe will resolve the issue, provide detailed information about the steps you've taken to resolve the issue and describe how these steps prevent the issue from happening again in the future.
Why is it important to keep bounce rates and spam reports low?
High bounce rates are often used by email providers and anti-spam organizations to detect senders who engage in bad email-sending practices. High bounce rates can lead to emails being sent to the spam folder rather than the inbox.
Similarly, high spam report rates are often used by entities such as email providers and anti-spam organizations as indicators that a sender is sending to recipients who didn't specifically sign up to receive emails or that the sender is sending content different from the type that recipients signed up for.
What can I do to minimize bounces?
First, be sure you're aware of your bounces. Then follow these guidelines:
Don't buy, rent, or share email addresses. Send emails only to recipients who explicitly requested to receive emails from you.
Use double opt-in to sign up new users. When new users sign up, send them a confirmation email that they need to click on before receiving any additional mail. This prevents people from signing up other people as well as accidental sign-ups.
If you need to send to addresses that you haven't mailed lately (and thus, you can't be confident that the addresses are still valid), do so only with a small portion of your overall sending.
What can I do to minimize spam reports?
First, be sure to monitor any communications you send to make sure you understand what is triggering these spam reports. Then follow these guidelines:
Do not buy, rent, or share email addresses. Use only addresses that specifically requested your mail.
Use double opt-in to sign up new users. That is, when users sign up, send them a confirmation email that they need to click on before receiving any additional mail. This prevents people from signing up other people, as well as accidental sign-ups.
Monitor engagement with the mail you send and stop sending to recipients who don't open or click your messages.
When new users sign up, be clear about the type of email they will receive from you, and ensure that you send only the type of mail they signed up for. For example, if users sign up for news updates, don't send them advertisements.
Ensure that your mail is well-formatted and looks professional.
Ensure that your mail is clearly from you and can't be confused for something else.
Provide users with an obvious and easy way to unsubscribe from your mail.
What bounce rates cause an account to be placed under review or suspended?
For best results, you should maintain a bounce rate below 2%. Higher bounce rates can impact the delivery of your emails.
If your bounce rate is 5% or greater, we'll place your account under review and we might pause your account's ability to send additional emails until you resolve the issue that resulted in the high bounce rate.
What spam report rates cause an account to be placed under review or suspended?
For best results, you should maintain a complaint rate below 0.1%. Higher complaint rates can impact the delivery of your emails.
If your complaint rate is 0.1% or greater, we'll place your account under review. If your complaint rate is 0.5% or greater, we might pause your account's ability to send additional emails until you resolve the issue that resulted in the high complaint rate.
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PUBLISHED: December 5, 2022
LAST UPDATED: December 28, 2022 at 5:46 p.m.