When it comes to the admissions process, it's only natural that programmes should have goals to meet – and that being the case, it follows that you should have a high-level, centralised summary of what went on with your intakes. That's precisely what the Product Performance Report is for! 🎉
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In this article
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What is the Product Performance Report for and how does it work?
The Product Performance Report allows you to ascertain the success of each of your institution's products – whether they be classes from degree-granting programmes or standalone short courses – in closing enrolments. It is divided into two areas: a general list of all the classes and courses offered at your institution, and a deep dive view of any one specific class of your choosing, both updated in real-time. Furthermore, it employs two different types of charts to analyse your products' enrolments from various perspectives.
Understanding the different charts
Compare the performance of a product against its target capacity
The Target Capacity chart measures the performance of your products against an acceptable target range predefined by your team or management. This target range is based on the concept of “capacity”, which can be thought of as the number of enrolments in a given programme or course.
Essentially, the report compares the minimum (m:), target (T:) and maximum (M:) capacities of a product. The resulting percentage represents the number of current enrolments relative to the total number of available seats (the maximum capacity). The higher the percentage of enrolments, the better the performance.
To make things clearer, let's consider an example. As can be seen in the above image, the Bachelor of Business Administration, Class of 2024 – 2027 has only 3 enrolments, despite the fact that 10 is the minimum capacity, 30 is the target capacity and 35 is the maximum capacity. It's far below the baseline, so if this trend continues, it will underperform. Meanwhile, the Full-Time MBA, Class of 2023 – 2025 is very close to filling every available vacancy, which indicates that it's doing very well.
It's possible to edit the minimum, target and maximum capacities of a class inside the respective CLASS DETAILS page. To access it:
1) Click the gear on the upper right-hand corner and select General settings
2) Open the tab Institution
3) Enter the relevant programme and class in the tab Programmes & Classes
4) Scroll down inside the tab Details until you find the fields Minimum capacity, Maximum capacity and Target capacity
To edit the minimum, target and maximum capacities of a course:
1) Click the gear on the upper right-hand corner and select General settings
2) Open the tab Institution
3) Switch to the tab Courses
4) Click the name of the course in question
5) Scroll down until you see the section Capacity and press Edit
6) Type in the capacities and click Save changes
Compare class and course bookings
The Breakdown chart is intended for schools offering programmes whose courses can be taken independently by non-award-seeking students, such as short executive training or lifelong learning courses. Consequently, it will be available in the Product Performance Reports of only those schools that have enabled individual course bookings in Full Fabric. The purpose of this chart is to compare class and course bookings, which it accomplishes by displaying the percentage and count of people who studied a certain course as part of a degree or certificate programme (in purple), as well as the percentage and count of people who studied the same course as a one-off (in orange).
Having this data on hand will inform Marketing teams as to the need to revise their commercial strategies and operations. Using the above image as an example, the number of people studying the course Framing Front-End Web Development individually is only three. Given that having people take courses on an individual basis is more profitable for schools, it may be in the latter's best interests to increase promotion for this or that course when confronted with such disparate values.
Navigating the report
See your products' performances at a glance
The primary focus of the Product Performance Report is monitoring progress towards set capacity objectives. Because of this, it opens to a list that shows all of a school's products separately, each with a Target Capacity chart, altogether providing a broad picture of enrolment statistics.
You may apply filters to the list to remove products that are not of interest. To do so, just tap + Add filter at the top left-hand corner and choose one of the following options:
Class in progress
Owner (refers to the concept of class owner)
Less than the minimum
More than or equal to the minimum
Less than the target
More than or equal to the target
Less than the maximum
More than or equal to the maximum
Theme (refers to the concept of subject theme)
Class/course start date
Repeat as necessary; there's no limit to the number of filters that can be applied. To further refine the results, you may also search by product name:
Schools that have enabled individual course bookings in Full Fabric have additional functionality, the most noticeable of which are the introduction of courses to the report, a fourth column called Type to easily distinguish classes from courses, and a toggle on the top right-hand corner to switch between the Target Capacity and Breakdown views.
But the differences don't stop there. For one, if you're wondering which classes (if any) a course is a part of, you can collapse a full list by clicking the downward arrow at the end of the row:
If a course isn't part of any class, the message This course can only be taken individually will be returned:
Last, but not least, you can do a deep dive into a class by clicking the rightward arrow at the end of its row, which we will discuss in the succeeding topic.
By the way, the underlined class and course names serve as shortcuts to the corresponding class or course overview page.
Do a deep dive into a class
Institutions that support registrations for individual courses have the option to do a deep dive into any class to which courses have been added to better analyse the relationship between that particular class and its respective courses.
There are two ways to access a deep dive view:
By clicking on the rightward arrow next to a class in the main list of the report;
By clicking on the rightward arrow next to a class in the list of classes with which a course is affiliated.
The structure of a class deep dive view resembles that of the report's main list, with the same search bar, filters, shortcuts and toggle to change chart types. Where they diverge is that, since the point of a class deep dive is to shed light on the split between a specific class and its courses, a row at the top of the page displays the selected class, while its constituent courses are all listed underneath:
The premise is straightforward: if two ways exist to apply for a course – directly or as part of a class – then you should be aware of where exactly your students are coming from. For example, the picture above depicts the March 12, 2023 class of the certificate programme Mergers & Acquisitions Professional, which will be studied by 18 people. However:
37 people have enrolled in the course Essentials of Mergers & Acquisitions – 19 more than the class;
26 people have enrolled in the course Due Diligence in Mergers & Acquisitions – 8 more than the class;
And 25 people have enrolled in the course Valuation Techniques for Mergers & Acquisitions – 7 more than the class.
As can be observed, the number of enrolments exhibits significant variation, from which we can conclude that several people are either taking these three courses individually or as part of other classes. To delve deeper and see how this plays out concretely, switch to the Breakdown view:
And to delve even deeper, click the downward arrow next to a course to collapse a list of all the classes that it is a part of (just like in the main list of the Product Performance Report):
When it comes to the course Valuation Techniques for Mergers & Acquisitions, for example, 22 out of the 25 people studying it are taking it in one of two classes. One is, obviously, the class at the centre of this deep dive, but the other is from the BSc in Finance & Accounting. Meanwhile, three people enrolled solely in the course.
What insights will I gain from the Product Performance Report?
The Product Performance Report is useful during or towards the end of an intake because the charts will only have data once candidates are accepted. It's meant to help with questions such as:
How far are we from reaching our set goals?
How well did a class or course perform in relation to the objectives set forth for it?
How does the performance of different products compare? Is the disparity simply due to demand, or is it also a reflection of other factors, such as marketing?
How does the school's average performance line up with its targets?
What should be the vision for the next several intakes?
Is there a balanced distribution of students between classes and standalone courses?
All in all, the Product Performance Report aims to assist you in determining the correlation between recruitment/marketing efforts and outcomes by presenting you with the required data in a concise and user-friendly format, which you can then use for benchmarking.
How do I export the report?
It's possible to export the data in the Product Performance Report to an Excel (XLSX) file. To do so, simply enter the main list of the report and press the button Export list, located in the top right-hand corner:
The resulting file will be emailed to you with the subject Your export is ready:
There is a row for each class and course in the export file, as well as a column for each product detail, including the capacity. Speaking of which, two columns are noteworthy: Journeys and Enrolments.
In the context of the export file, the term "journeys" is synonymous with "individual course bookings", whereas the term "enrolments" is synonymous with "bookings as part of a class". This is so course and class bookings can be accurately compared.
Where can I find the Product Performance Report?
To access the Product Performance, follow these two easy steps:
1) Press Analytics on the sidebar and choose Reports
2) Locate the card that says Product performance and click See report
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PUBLISHED: December 6, 2021
LAST UPDATED: March 1, 2023 at 7:48 a.m.