Applications are simultaneously the main driver and barometer of growth, competitiveness, and profitability in the Higher Education sector, so it's of utmost importance that you keep a close eye on them. The Application Performance Report empowers you to better understand your admissions landscape and make informed decisions to prosper! 🌻
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What is the Application Performance Report for and how does it work?
As the name suggests, the Application Performance Report helps you monitor the progress of your school's applications. To that end, it offers a variety of widgets and charts with real-time information about your total and submitted applications, including your Conversion rate.
You can drill down into the data by applying filters, namely to pick one or more application templates and/or a specific period of time (This week, This month, This year, Last week, Last month and Last year). The default values are All applications and Last year, respectively. The numbers are cumulative, meaning that if multiple application templates are selected, they add up.
The counters at the top are straightforwardly named and indicate just what they say, but to be sure, Total started applications is the total number of started and submitted applications.
The main chart, a cumulative line chart, compares application trends over time. If you wish for more detailed information, just hover over a data point:
At the bottom, two additional graphs exist, both non-cumulative, displaying your school's weekly gains in terms of started and submitted applications. Hover over a bar to learn the number of applications it represents:
Knowing your conversion rate and other metrics will help you determine how ongoing efforts to foster applications are paying off, providing insight into such questions as:
What's the ratio of started to submitted applications?
How many applications were started since the beginning of the current month or an earlier date?
Are goals being met?
What months typically fare better?
Are there patterns of slow performance?
Admissions Teams can use the data from the report to ponder on their lead nurturing practices in case not enough leads are crossing the finish line. For example, do you have a lead nurturing calendar to combat traditionally slow months? If you already do, is it having a positive impact? Should you attempt to re-nurture cold leads? It's ultimately up to you because every school is different and a host of different factors contribute to a successful or unsuccessful performance, but this report functions like a springboard from which to launch, maintain or reinforce admission strategies.
Please ensure that the Opens on dates of your application templates are correct, or else the data won't be fully reliable! ⛔️ In addition, please note that, if you use the same application template for multiple programmes and classes, their data will be combined. Aside from that, this report requires no set-up and is extremely easy to use! 🙌
Where can I find the Application Performance Report?
You can access the Application Performance report by following the steps below:
1) Press Analytics on the sidebar and choose Reports
2) Scroll down until you locate the card that says Application performance and click See report
What is the definition of a week in the application performance report?
When filtering by a time period of greater than a month in the report the minor tick marks are for weeks of the year whereas the major tick marks are for the months, and there are 4 minor tick marks, weeks for each month.
The weeks are counted from Sunday to Saturday and are 1 day behind the ISO 8601 week number standard.
Please note that the current week in progress is not displayed on the report and only when the week has finished is it displayed in the report.
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PUBLISHED: December 6, 2021
LAST UPDATED: January 26, 2022 at 9:47 p.m.