Applications are simultaneously the main driver and barometer of growth, competitiveness, and profitability in the Higher Education sector, so it's of utmost importance that you keep a close eye on them. The Application Performance Report empowers you to better understand your admissions landscape and make informed decisions to prosper! 🌻

What is the Application Performance Report for and how does it work?

As the name suggests, the Application Performance Report helps you monitor the progress of your school's applications. To that end, it offers a variety of widgets and charts with real-time information about your total and submitted applications, including your Conversion rate.

You can drill down into the data by applying filters to pick one or more application templates and customize your date range. The numbers are cumulative, meaning that if multiple application templates are selected, they add up.

The counters at the top are straightforwardly named and indicate just what they say, but to be sure, Total started applications is the total number of started and submitted applications.

The main chart, a cumulative line chart, compares application trends over time. If you wish for more detailed information, just hover over a data point:

At the bottom, two additional graphs exist, both non-cumulative, displaying your school's weekly gains in terms of started and submitted applications. Hover over a bar to learn the number of applications it represents:

What insights can this report provide?

Knowing your conversion rate and other metrics will help you determine how ongoing efforts to foster applications are paying off, providing insight into such questions as:

What's the ratio of started to submitted applications?
How many applications were started since the beginning of the current month or an earlier date?
Are goals being met?
What months typically fare better?
Are there patterns of slow performance?

Admissions Teams can use the data from the report to ponder on their lead nurturing practices in case not enough leads are crossing the finish line. For example, do you have a lead nurturing calendar to combat traditionally slow months? If you already do, is it having a positive impact? Should you attempt to re-nurture cold leads? It's ultimately up to you because every school is different and a host of different factors contribute to a successful or unsuccessful performance, but this report functions like a springboard from which to launch, maintain or reinforce admission strategies.

Important: Please ensure that the Opens on dates of your application templates are correct, or else the data won't be fully reliable! ⛔️ In addition, please note that, if you use the same application template for multiple programmes and classes, their data will be combined.

Where can I find the Application Performance Report?

You can access the Application Performance report by following the steps below:

1.Press Analytics on the sidebar and choose Reports

2. Scroll down until you locate the card that says Application performance and click See report

How do I customize the date range and display format?

The Application Performance Report now gives you full control over the time periods you want to analyze, allowing you to align reports with your institution's unique application cycles.

Setting Custom Date Ranges

Instead of being limited to pre-defined periods (like "This week" or "This month"), you can now:

Navigate to the filter section in the report
Select your desired start date and end date
The report will update to show data for your custom period

This flexibility ensures your reports match your application cycles and recruitment timelines rather than forcing you into pre-set periods.

Adjusting the X-Axis Display

You can also control how data displays on the chart's x-axis to match your analysis needs:

By days - for granular, day-by-day tracking
By weeks - for weekly performance trends
By months - for broader, month-over-month comparisons

To change the display format, use the x-axis controls in the report interface and select the granularity that works best for your analysis.

About Week Definitions

When viewing data by weeks, please note:

Weeks are counted from Sunday to Saturday
Weeks are 1 day behind the ISO 8601 week number standard
The current week in progress is not displayed on the report—only completed weeks appear

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The Application Performance Report