To obtain results, you must be able to follow them, and the easier that's made for you, the better! With that in mind, we converted the main metrics related to the performance of your courses and applications into multiple beautiful charts that are easy to understand, nicely organised into three dynamic reports: the Application Performance Report, the Product Performance Report and the Product Overview Report. 📊 If your work revolves at all around admissions or sales, each is a MUST stop, so below we present them to you! 😃
In this article
(click to jump to topic)
Where can I access the performance reports?
Of course, the obligatory first question: where in FULL FABRIC are these mythical reports to be found? ✨ As one might expect, they're conveniently located: on the sidebar, simply press Analytics and then choose Reports:
The reports are listed in a card-based layout showing the type of graph used to display the main data set, the name of the report, a brief description and a See report prompt. Clicking any part of the card will take you inside the report in question.
And there you go! 😉
Next, following the same order, let's look into how each report can help you surface all of the valuable data in our platform to assess your performance and adapt your activities accordingly! ⚡️
The Application Performance Report
As the name suggests, the Application Performance Report helps you monitor the progress of your school's applications. To that end, it offers a variety of widgets and charts with real-time information about your started and submitted applications, including your Conversion rate.
You can drill down into the data by applying filters, namely to select one or more application templates and/or a specific period of time (This week, This month, This year, Last week, Last month and Last year). The default values are All applications and Last year, respectively. The numbers are cumulative, meaning that if multiple application templates are selected, they add up.
The main chart, a cumulative line chart, compares application trends over time. If you wish for more detailed information, just hover over a data point:
At the bottom, two additional graphs exist, both non-cumulative, displaying your school's weekly gains in terms of started and submitted applications. Hover over a bar to learn the amount of applications it represents:
Please ensure that the Opens on dates of your application templates are correct, or else the data won't be fully reliable! ⚠️ Aside from that, this report requires no set-up and is extremely easy to use! 🙌
The Product Performance Report
The Product Performance Report helps you monitor the performance of each individual product – that being a programme or a short course –, against an acceptable target range established by staff. This target range is based on the concept of “capacity”, which can be thought of as the number of enrolments in a given programme.
Essentially, the report compares the minimum (m:), target (T:) and maximum (M:) capacities of a product. The resulting percentage is the proportion of current enrolments out of the total available slots (that is, the maximum capacity). The higher the percentage of enrolments, the better the performance.
To make things clearer, let's consider an example. As seen in the above image, the Bachelor of Business Administration - Class of January 2020 has only got 3 enrolments, yet 10 is the minimum capacity, 30 is the target capacity and 35 is the maximum capacity. As can be observed, it's far below the baseline, meaning that unfortunately the intake underperformed. Meanwhile, the Full-Time MBA - Class of September 2020 is visibly close to filling every available vacancy, therefore doing very well! 🏅
Moving on, the list of products is prefiltered to only show programmes and short courses in the Applications open state. However, you may tap Add filter + at the top left-hand corner to restrict your report by Class/course state, Owner and Capacity (Less than the minimum, More than or equal to the minimum, Less than the target, More than or equal to the target, Less than the maximum, More than or equal to the maximum):
There's also a search function to search by product name, like so:
This report is particularly useful towards the end of an intake or after an admissions phase has finished, as the chart will only have data once people are accepted. It’s a great way to review what happened!
By the way, staff can edit the minimum, target and maximum capacities of an intake in the class Details page. Naturally, different products can have different capacities. 😊
The Product Overview Report
The Product Overview Report translates the evolution of the admissions cycle of a designated programme into candidates and their demographic breakdown:
Such is accomplished by comparing multiple intakes of the same programme, for which you must select a Product and as many Intakes and Lifecycle states as you're interested in. In turn, this will plot the graphs to reveal your school's upward or downward pattern, thus allowing you to assess if you're currently ahead, behind or on par with the previous classes.
The line chart depicts the number of candidates associated with your chosen intakes over time, from the moment applications open till they eventually close. The horizontal axis represents the passage of weeks in descending chronological order and in intervals of two, whereas the vertical axis displays the number of applications by increments of 75.
For instance, inspecting the chart in the images herein, we can gather that the 2021 intake is still ongoing, has 37 weeks to go until applications close and possesses 227 candidates in the lifecycle Prospect - Started application:
That's a jump of 37.08% over where the figure stood the year before, and 35.84% from since two years before, as indicated by the top-left widget:
It's also an increase of 9.52% over the previous month, but a fall of 19.18% over the one before, as pointed out by the top-right widget:
Finally, the bar graphs let you see the demographics for the selected intakes, namely the Top 10 nationalities, the Gender and the Age:
The information is provided in percentages, not absolute numbers.
And that's it! Each of these reports is updated in real-time to give you an instant overview of where your school is at, so make it a habit to come here often and take corrective action if you're steering off course or losing steam! Soon enough you'll be taking over the world! 🚀
You have reached the end of this article. Thanks for reading! 🤓 If you have any questions or comments on the topic at hand, or if you enjoy reads like this and have article requests, let us know. Also, please leave a rating below. Your feedback is highly appreciated! 💖
PUBLISHED: March 3, 2021
LAST UPDATED: March 3, 2021 at 5:56 p.m.