It's possible to track all of your users activity across all of your Full Fabric pages via your Google Tag Manager (GTM) which you can then connect to Google Analytics (GA) to view insights on your data.
GTM helps make tag management simple, easy and reliable by allowing users to deploy multiple tags all into one GTM container.
Once your GTM container ID has been added to FULL FABRIC, then the GTM container will be fired on the relevant pages, which you can track on your Google Analytics.
What metrics can be tracked on FULL FABRIC with a Google Tag Manager container?
The following metrics can be tracked on FULL FABRIC with GTM containers:
Page views
Started applications
Submitted applications
Form landing page visits
Form landing page submissions
Event landing page visits
Event landing page submissions
How can I track these metrics on Google Analytics?
You can track these metrics through the relevant URL. Please see the phrases below on which you can trigger the relevant goal:
Page view ➝ URL of the portal page
Started application ➝ URL contains "applications" and "started"
Submitted application ➝ URL contains "applications" and "submitted"
Event landing page visit ➝ URL of event landing page
Event landing page submissions ➝ URL of event landing page + URL contains "submitted"
Form landing page visit ➝ URL of form landing page
Form landing page submissions ➝ URL of form landing page + URL contains "submitted"
When are users tracked via GTM?
Users are tracked via your GTM when they accept either the analytics or advertising cookie types, or accept all cookies. Please read the following article for information on managing your cookie policy.
What GTM consent types are sent to GTM and when?
On 1st March 2024 Google introduced Google consent mode v2 which introduced additional consent types to GTM to strengthen the enforcement of their EU user consent policy. Please see the following article from Google for more information - Updates to consent mode for traffic in European Economic Area (EEA).
Full Fabric passes the GTM consent types below, depending on the cookie types that users accept. Please read the following Google article for more information on these consent types - GTM Tag Manager consent mode support.
On Full Fabric when users accept Advertising cookies then the following consent types are set to granted and sent to the GTM
ad_storage
ad_user_data
ad_personalization
When users accept Analytical cookies then the following consent type is set to granted and sent to the GTM
analytics_storage
If you would like to pass these consent types then your cookie policy will need to have the Analytics and Advertising cookie types enabled. Please read the following article for information on managing your cookie policy.
How can I activate the integration with my Google Tag Manager container?
To add your Google Tag Manager container to FULL FABRIC, please contact support@fullfabric.com and share your Google Tag Manager Container ID with us so we can add it to your instance, or, if you're an Admin user, follow the instructions here to do it yourself.
LAST UPDATED: May 23, 2021 at 6:44 p.m.